How to increase your online sales by improving your landing page

# 1 – Hook titles: Pay special attention to the title of your page and the first paragraph. You want to hook your reader and leave him no choice but to read your entire sales page. Catch them!

# 2 – Authority: Explain why you are relevant to the service / product you sell

# 3 – Detail what you sell: At the slightest doubt, your reader will take the opportunity to escape. So your mission is simple: deliver all the information you need (what, how, when) to not give you the chance to escape

# 4 – Guarantees: Make the return policy clear. There is no better way to reduce pre-sales tensions than to offer a product return guarantee if the customer perceives that it is not worth it

# 6 – Offers and discounts: Tempt the devil. Make your offer irresistible

# 7 – Experiment with the purchase buttons: Several buttons, different location, different Call-to-Action, different colors

# 8 – Check your collection process: Did you know that about 2/3 of the purchase processes that begin, end up in abandonment? I recently introduced a pop-up that allows you to complete a purchase with the sale page always in sight, in the background. This minimizes the impact of the jump to Paypal, which is usually one of the most lethal abandonment points in your collection process.

# 9 – Email marketing: The main advantage of having a mailing list is that you have traffic on demand. A luxury in times when you tend to fight for visibility. Make a campaign and you can directly send the best traffic you have to your sales funnel.

# 10 – Visibility on your pages with the highest traffic: With Google Analytics, you have a first partner to identify the pages relevant to the theme of the service / products you sell. Of these pages, the best are the ones that generate the most visits. Be sure to put a well visible banner on these pages, as well as a couple of links within the text of these articles. Relevance is key to obtaining good results